The headline could read, Cereal Company Attempts to Trix Consumers.
It could, if Trix were one of the cereal boxes shrinking to save its maker money. It's not. But the boxes for your Apple Jacks, Cocoa Krispies, Corn Pops, Fruit Loops, and Honey Smacks are about to get smaller, without a change to the price tag.
A CNN Money article reports it's a way for Kellogg Co. to pass on the increased cost they're seeing because of higher gas prices, to you.
Fair warning. The first reduced-size boxes, an average of 2.4 ounces less per box, went out the first of June.
Kelloggs isn't the first company to do this either; the article says:
About a year ago, rival General Mills Inc., maker of Cheerios and Wheaties cereals, started selling its cereals in smaller boxes, at similar prices.
I've got calls out to find out if local stores are selling the smaller boxes yet. As for the positive side of this....well, I'm still trying to figure that one out. Help!!!
I'm also doing a bit of taste-testing research on alternatives to the name brand cereals listed here. I think they're called choco crisp rice...and fruity O's...or something like that. Can't help but laugh when you consider possible generic names to the cereals we all grew up eating. Wanna weigh in? Let me know if you've tried the alternatives. We need the name of the alternative cereal and what you thought. I'll let you know my findings.
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UPDATE, June 18 @ 9:11 am: Just found the positive side to this...here it is.
If we continue to eat the same amount of cereal, we'll buy more boxes of cereal, and that means we'll get more great prizes found in the boxes...or collect upc's faster to send in for our prizes. And there you go. The positive side.