Pricechopper is among major retailers offering incentives to shop organic on Earth Day! It's part of a national campaign called Go Organic! for Earth Day organized by Music Matters, The Earth Day Network and the Organic Trade Association (a 2009 Heart of Green Award nominee in the food category), and sponsored by many big organic food companies. The hope is to get buying buying and eating organic food by giving consumers $12 in coupons, and a chance to win a year's worth of organic groceries. Major retailers like Price Chopper and Shop Rite are participating (you can input your zip code at Go Organic! for Earth Day or download an iPhone app to find nearby participating stores) and you'll see promotions on Facebook and elsewhere.
Organic foods are grown without using manmade chemical pesticides or chemical fertizlers or synthetic growth hormones or genetically engineered organisms and antibiotics. Environmentalists believe eating organic food is better for people and the earth.