http://community.nbcactionnews.com/blogs/living_green/archive/2009/04/22/3936636.aspx Pricechopper is among major retailers offering incentives to shop organic on Earth Day! It's part of a national campaign called Go Organic! for Earth Day  organized by Music Matters, The Earth Day Network and the Organic Trade Association (aen-USCommunityServer 2.0 (Build: 60217.2664)