Good morning bloggers,
Yesterday was a strange weather day, for lack of a better word. Thunderstorms lined up near the front dumping very heavy rain over parts of the local region, while others got missed entirely up on the northwest side. We will dry out again for the holiday weekend.
Today, in the KC Star Aaron Barnhart, who is rarely kind to us at NBC Action News still tries to take a shot in the FYI section today. Aaron, I know you read the blog, come on try to be positive and just lay out the facts. Aaron writes, "For five years KSHB-TV has been crowing about the "most accurate" designation it receives from Weatherate, an Arizona-based company that compares weathercasters' predictions in markets across the country. In fact, that designation spans the entire lifespan of the WeatherRate awards, which are currently being used by nine TV stations from Honolulu to Lynchburg, VA. This company's procuct really never caught on. Only about a dozen stations at any given time choose to be certified."
The reason there are only nine stations using the WeatheRate certification is because in most markets there is no clear leader. So, Aaron, please try to take a positive spin for a change. I have had weathercasters from around the nation ask me how we use it. And, they say, "but what if you are using it and then the next year your competitor beats you in accuracy". Wouldn't the promotion backfire? I say, yes, and this is why you have to win every time. KSHB-TV is the only station to have won every year, almost 6 years in a row now.
NBC Action News is #1 half way through the season. The season doesn't end until February and a one point lead is considered huge and one of the biggest leads in the nation. Remember, the lower the score the better the accuracy. Here are the latest ratings:
- #1 KSHB: 5.92
- Second place station: 6.95
- Third place station: 7.34
- Last place station: 8.26
Tropical Storm Gustav is finally over the warm waters of the Caribbean Sea and will likely become an intensifying hurricane today. And, Tropical Storm Hanna must be watched closely. The European model tracks Gustav rather close to Kansas City later next week, and takes Hanna across southern Florida and into the Gulf of Mexico.
We will be covering all of this in our weathercasts today on NBC Action News. It's FRIDAY! Don't drink and drive this holiday weekend. Have a safe and fun holiday and we will keep you advised.
Gary